First Ascent welcomed as apparel partner of the THIRSTI AFRICANX Trailrun

Seen here:  Husband and wife duo, Su and Iain Don-Wauchope (kitted in First Ascent) claimed gold in the mixed team category of the THIRSTI AFRICANX Trailrun in 2012. 

Photo Credit:  Cherie Vale


“Let Nature Give You A Run For Your Money”

Stillwater Sports, the organisers of the THIRSTI AFRICANX Trailrun, have welcomed First Ascent as the apparel partner of South Africa’s premier three-day stage trail run.

“We are excited to welcome SA’s leading specialist outdoor gear and apparel manufacturer as the apparel partner of the THIRSTI AFRICANX Trailrun,” says Michael Meyer, founder of the event and Managing Director of Stillwater Sports.  “The THIRSTI AFRICANX Trailrun attracts a serious runner that requires world-class equipment.  Synonymous with world-class design and quality, every item of First Ascent gear is made by outdoor specialists for real people who do real outdoor pursuits, in other words the AFRICANX runner.  Entrants can rest assured knowing that no matter what their trail running needs may be, First Ascent will have them covered at the THIRSTI AFRICANX Trailrun.”

“First Ascent is excited to be joining forces with the THIRSTI AFRICANX as the apparel partner, a partnership which we feel is a great match,” says Riaan Oosthuizen, General Manager of First Ascent. “With the foundation of First Ascent firmly set in the outdoors, the THIRSTI AFRICANX certainly provides a great platform for us as a brand to ensure that the event experience for each participant and their supporters is enhanced through trusted, technical outdoor apparel and equipment. This partnership also presents us with the opportunity to get closer to and build relationships with our audience, which is very important to us.”

Michael Meyer concludes: “To have the AFRICANX Trailrun, one of the strongest trail brands in South Africa, join forces with THIRSTI and First Ascent, means we now have three Proudly South African brands, combing their strengths to ensure a truly unique outdoor experience.”

2021 Event InformationTHIRSTI AFRICANX Trailrun

Teams of two trail running enthusiasts (male/female/mixed) will be seen battling it out on a route varying in distances each day.  Each stage will feature a different route that is guaranteed to keep things exciting while leaving runners in awe.

Date: Friday 26 March 2021 – Sunday 28 March 2021
Format: Three-day stage race / teams of two (male/female/mixed)
Festival Village:  On the grounds of the Houw Hoek Hotel (Bot River, Overberg Region / Western Cape)
Start Time: From 07:00 in batches, 15 minutes a part
Distance: Day 1:  +- 24km
Day 2:  +- 32km
Day 3:  +- 18km

Iconic to the THIRSTI AFRICANX Trailrun, ALL entrants will receive an event hoodie and an exclusive finisher’s t-shirt, amongst other exciting sponsor gifts!

PLEASE NOTE:  The event organisers will at all times adhere to Government Regulations regarding COVID-19. 


Follow us on Facebook:  @FIRSTASCENT /@ThirstiWater / @stillwatertrail

Follow us on Instagram:  @firstascentsa@thirstiwater / @runtheAFRICANX / @stillwater_trail_running

Follow us on Twitter:  @runtheAFRICANX / @StillwaterTrail



For additional information on the THIRSTI AFRICANX Trailrun please visit, contact Stillwater Sports on 082 991 0045 or email


Who is THIRSTI? 

THIRSTI is more than just Natural Spring Water; THIRSTI is a way of life. THIRSTI attracts a young, vibrant market with a thirst for life and authentic experiences.                                                                                                        

THIRSTI started production at the end of 2015 with their iconic Still and Sparkling ranges. 2019 saw the release of the ultimate sports drink, ISOFIT+, and a bold THIRSTI Flavours range was added in 2020. 

With its unique taste, attractive design, and a pH level of 8, THIRSTI has made massive strides in its relatively short time in the market with listings in all major retailers throughout South Africa. 

THIRSTI has a strong focus on event sponsorships across multiple sporting codes and, in 2019, they became the hydration partner to both the Comrades Marathon as well as The Sharks rugby team. Adding to this, was the 2021 announcement of the ASBA Cape Epic official water partnership. 

For more information about THIRSTI, please visit

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